Finding Your Voice – The Power of Social Media Branding

Creating a centralized brand voice is important for every aspect of marketing. Nowhere is that voice more vital than with social media where brands interact more frequently and personally with their audience. Engagements on social media are not guaranteed if you simply talk at people the way you might in a television spot or a … Continued

Making Your Plan Work for You.

If you’re like a number of our clients, the plans for the year have been mapped out, production/media schedules are set, execution is underway, and you’re building

The Reporting of Analytics

The other month I wrote about how analytics can be a flawed science.  Definitions of data, transparency of sources, and the lack of analysis continue — and look as though it will continue to plague our industry.  Though, in the midst of all of this, there have been some great advancements that are bringing analytics … Continued