According to Econsultancy, budgets for experiential marketing have risen for 19 consecutive quarters and four trends will continue to drive that growth this year: “Investment from every sector,” “Paid- for experiences,” “’Stayable’ experiences,” and, “Technology and innovation.” We tend to agree. Investment from every sector means everyone is playing now—big brands, small brands, B2B, B2C, … Continued
If you and your team have the chance to gather in Avalon on Santa Catalina Island for a day of fun, do it. Not that it should take much convincing, but just in case, here’s a breakdown of our recent excursion. Catalina Fun Fact #1: The Chicago Cubs trained on Catalina Island from 1921 to … Continued
Brand Activation @SWSW: Connecting with Millennials and Influencers South by Southwest (SXSW) has become one of the largest gatherings for marketers looking to reach the elusive Millennial audience, with roughly 35 thousand annual attendees. Held every March in Austin, Texas the 10-day conference features the latest innovations in film, interactive media and music. That makes … Continued
There used to be a day where you would place an ad in a local or regional publication, and you’d get a sense that the phone was ringing more often to indicate success.
Many companies think they have a hold on their online reputation, but there is always more you can do improve your connection with your guests.
What does the new liking system on Facebook mean for business pages? As of today, Facebook has upgraded its liking system with “Reactions.”
With the U.S. population close to 320 million strong, and world-wide expanding beyond 7 billion, a hotel’s marketing net must continue to evolve in order to find the right transient guest who will want to book a room.
This has been a very exciting season for The Flower Fields, open from March 1st-May 11th. In an effort to reach a larger demographic, advertising, media and PR programs were expanded to reach the Asian, Persian and Hispanic markets in the San Diego and Los Angeles metro areas. We broadcasted on all the major TV … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.