BOLO: Be On the Lookout 8 Trends you need to know

In our continual thirst to be ahead of the curve, I attended a conference of over 250 marketing agencies who shared, yes, really shared, their finest and brightest people along with what are real trends in the digital world that will have real impact. So as many of you are finishing up or just starting … Continued

IMW in the Top 20 Advertising and Top 5 PR Agencies in OC

IMW in the Top 20 Advertising and Top 5 PR Agencies in OC  Orange County is home to nearly 350 advertising agencies, with over 5,052 employees. IMW is ranked in the top 20 Advertising firms among agencies by The Orange County Business Journal’s “2014 Book of Lists.” In addition we are ranked the number … Continued

The Evolution of Integrated Marketing and IMW

IMW has been delivering integrated marketing results to the bottom line for our clients for over 20 years. And as integrated marketing communications (IMC) has evolved, so have we. Adding new staff (see the latest addition below) and new approaches, as well. Integration has become an essential concept in marketing because technological advances have changed … Continued