What is Influencer Marketing? Have you ever followed a celebrity on social media? If so, then you have probably seen them post about a product they use. Sometimes it is a long-winded Facebook post about how using a skin care product changed their life, and sometimes it is as simple as an Instagram post with … Continued
Creating a centralized brand voice is important for every aspect of marketing. Nowhere is that voice more vital than with social media where brands interact more frequently and personally with their audience. Engagements on social media are not guaranteed if you simply talk at people the way you might in a television spot or a … Continued
As we witness the swirl of activity, it’s important to take a step back and understand the fundamental strategies needed for effective Crisis Management.
Many companies think they have a hold on their online reputation, but there is always more you can do improve your connection with your guests.
I love the human psyche especially in marketing. Did you know most fast food logos use red and yellow? One triggers your appetite and the other triggers the feeling of happiness.
What does the new liking system on Facebook mean for business pages? As of today, Facebook has upgraded its liking system with “Reactions.”
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“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.