According to a recent Pew Research Study, only 10 percent of Americans don’t use the internet and that statistic has continued to decline every year since 2000. Those not using the internet tend to be seniors, have less than a high school education and are from lower income households living in rural areas. This means … Continued
The big show is now over. After months of planning and long days that make your feet sore and the edges of your mouth tired from smiling, it’s done. But is it? Not if you want to extend the benefits of going to the show and turn them into tangible results. Here are four quick … Continued
No matter what you call them, swag, tchotchkes, or promotional products, logo’d items represent a marketing tool with one of the lowest costs per impression, all while providing real-world engagement in an increasingly digital environment. Promotional products and branded apparel have a nearly unrivaled ability to make your audience feel good about your brand. With … Continued
According to Econsultancy, budgets for experiential marketing have risen for 19 consecutive quarters and four trends will continue to drive that growth this year: “Investment from every sector,” “Paid- for experiences,” “’Stayable’ experiences,” and, “Technology and innovation.” We tend to agree. Investment from every sector means everyone is playing now—big brands, small brands, B2B, B2C, … Continued
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“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.