Google Expanded Text Ads – How it will affect your business
To the common observer, this may seem like a minor change — a few more characters here, a few more here, but for your SEM manager, a new world of opportunities has just opened up.
Media
5 Steps to Improve Your Hotel’s Analytics
There used to be a day where you would place an ad in a local or regional publication, and you’d get a sense that the phone was ringing more often to indicate success.
The Hook Model – Staying top of mind to the consumer
I love the human psyche especially in marketing. Did you know most fast food logos use red and yellow? One triggers your appetite and the other triggers the feeling of happiness.
Dive into Data: Predictive Marketing Analytics For Hotels
With the U.S. population close to 320 million strong, and world-wide expanding beyond 7 billion, a hotel’s marketing net must continue to evolve in order to find the right transient guest who will want to book a room.
97 People, 24 Agencies, 3,831.5 Hour – Forge 54
In the beginning of October, I was invited to sit on a “Mentor Panel” of the 2015 Forge 54 project.
The Reporting of Analytics
The other month I wrote about how analytics can be a flawed science. Definitions of data, transparency of sources, and the lack of analysis continue — and look as though it will continue to plague our industry. Though, in the midst of all of this, there have been some great advancements that are bringing analytics … Continued
Awards…Do they Matter?
I woke up this morning to an email that announced “Congratulations! You’re a Bulldog Reporter Award Winner—The Flower Fields Social/Digital Campaign Lose Yourself in Color!” Which made me smile and then think about what others would think…Do they matter? As a society we are encouraged to do the best we can, that when we excel … Continued
Rebranding Today – It’s a bit different in the digital world
Branding. It can seem like a daunting discussion. How many touch points are there between you and your clients? Dozens? Hundreds? Thousands? And now, what if they all had to change? Daunting or not, as times change, so must we: Evolve – Adapt – Progress.
BOLO: Be On the Lookout 8 Trends you need to know
In our continual thirst to be ahead of the curve, I attended a conference of over 250 marketing agencies who shared, yes, really shared, their finest and brightest people along with what are real trends in the digital world that will have real impact. So as many of you are finishing up or just starting … Continued
IMW’s Google Partner Visit
IMW was invited to the Google Complex at the end of August to discuss the new Google Partners program. “We are honored to be a part of the certified agencies, with just a handful here in Orange County,” said Peter Bretschger, President and CMO. Big topics included the latest in measurement techniques, analytics, and “what’s … Continued