With the U.S. population close to 320 million strong, and world-wide expanding beyond 7 billion, a hotel’s marketing net must continue to evolve in order to find the right transient guest who will want to book a room.
In the beginning of October, I was invited to sit on a “Mentor Panel” of the 2015 Forge 54 project.
The other month I wrote about how analytics can be a flawed science. Definitions of data, transparency of sources, and the lack of analysis continue — and look as though it will continue to plague our industry. Though, in the midst of all of this, there have been some great advancements that are bringing analytics … Continued
Analytics, predictive or otherwise, seems to be a practice that is being abused in our industry. Having focused on digital marketing for the last 10 years, I’ve lived my career in numbers, access tables/databases, and way too complex spreadsheets. 30-50 page (yes, some the size of ‘the yellow pages’) decks for monthly site reports filled … Continued
Making sure your web site is mobile friendly is now more important than ever. On April 21, Google will be rolling out its latest change to their algorithm – this one particularly focused on rewarding sites with mobile friendly usability. This latest update is a continuation of their 2013 update, but is expected to have … Continued
Why E-mail Marketing? When there’s a myriad of other eye-catching marketing tactics out there, sometimes it’s nice to go back and take a look at some of the essentials and remind ourselves as to why we need to ensure that these are shored up, because, quite frankly, there are a lot of exciting developments happening … Continued
Branding. It can seem like a daunting discussion. How many touch points are there between you and your clients? Dozens? Hundreds? Thousands? And now, what if they all had to change? Daunting or not, as times change, so must we: Evolve – Adapt – Progress.
In our continual thirst to be ahead of the curve, I attended a conference of over 250 marketing agencies who shared, yes, really shared, their finest and brightest people along with what are real trends in the digital world that will have real impact. So as many of you are finishing up or just starting … Continued
IMW was invited to the Google Complex at the end of August to discuss the new Google Partners program. “We are honored to be a part of the certified agencies, with just a handful here in Orange County,” said Peter Bretschger, President and CMO. Big topics included the latest in measurement techniques, analytics, and “what’s … Continued
This has been a very exciting season for The Flower Fields, open from March 1st-May 11th. In an effort to reach a larger demographic, advertising, media and PR programs were expanded to reach the Asian, Persian and Hispanic markets in the San Diego and Los Angeles metro areas. We broadcasted on all the major TV … Continued