About a month ago, Telaria, a video advertising software company, partnered with Hulu and published a study detailing how Connected TV (CTV) has become “a key channel for Direct-to-Consumer (DTC) brands to increase reach and drive brand awareness.” This is a big deal. As cord cutting becomes more prevalent, more and more people consume a … Continued
Dynamic ads are nothing new. We are constantly followed by these ads on social media and our favorite websites.
The amount of data that is recorded every day is staggering. Daily habits of your customers are being recorded every moment of every day. Where they’re dining, what hotels they’re staying in, and all the way down to how they move around in a Nordstrom’s, or look at items on the shelves in your local … Continued
This has been a very exciting season for The Flower Fields, open from March 1st-May 11th. In an effort to reach a larger demographic, advertising, media and PR programs were expanded to reach the Asian, Persian and Hispanic markets in the San Diego and Los Angeles metro areas. We broadcasted on all the major TV … Continued
The idea that traditional media works separately from digital media or social media is an idea promoted by the new media, but that will be diluted by the history of technology. These are all media and content outlets that need to work in harmony. Follow me now. Go back in time to coffee. Coffee has … Continued
TV Upfronts 2014-15 Trend Report  CBS ABC NBCIt’s TV Upfront season, an annual event during which the television industry showcases their planned fall and future programming to advertisers for the upcoming season. TV networks takeover New York City with upscale events to host advertisers and critics with a lineup of shows featuring previews, appearances … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.