In 2009, I was introduced to TED Talks. Infatuated with the concept, I spent countless days swarming through TED’s library obsessively digging trying to find inspired creative dynamite. That’s when I found a talk by Simon Sinek. Simon’s talk focused around the fundamental difference between the “Apples” of the world and everyone else. That difference … Continued
Or a thousand at a time. It’s all a matter of integrating the plan. No matter the customer group, demographic or geographic clustering, building relationships is the currency of every business. The key to accomplishing this is to understand the other person’s interests and needs. Marketers have to take the same attitude of all good … Continued
Being an integrated marketing agency, we’re involved in all parts of the marketing mix – advertising, public relations, promotions, social media. All of them have their role, but the one that seems most misunderstood is PR. If you ask friends or colleagues to describe PR, you’re likely to get a myriad of answers. Is it … Continued
I woke up this morning to an email that announced “Congratulations! You’re a Bulldog Reporter Award Winner—The Flower Fields Social/Digital Campaign Lose Yourself in Color!” Which made me smile and then think about what others would think…Do they matter? As a society we are encouraged to do the best we can, that when we excel … Continued
COSTA MESA, Calif. (February 4, 2015) — Integrated MarketingWorks (IMW), an award-winning marketing communications agency based in Costa Mesa, kicks off 2015 with a new brand identity and several new business wins. As part of the brand refresh, the agency has introduced a new logo and website, and also simplified its name. While the name … Continued
In our continual thirst to be ahead of the curve, I attended a conference of over 250 marketing agencies who shared, yes, really shared, their finest and brightest people along with what are real trends in the digital world that will have real impact. So as many of you are finishing up or just starting … Continued
Growth of Hispanic Market Fuels New Level of Integration Top advertising agencies have been watching the explosive growth in the Hispanic Market for some time – many have jumped in with both feet, while others are just dipping in their toes. As more compelling data comes in about Hispanic population growth and spending power, the conversation … Continued
It was Abraham Lincoln who said “Whatever you are, be a good one.” Those words ring true for successful companies that work to create and nurture their brand. IMW’s brand development services can help you create a successful brand based upon your organization’s objectives and business goals. During our branding process, research is conducted to … Continued
This has been a very exciting season for The Flower Fields, open from March 1st-May 11th. In an effort to reach a larger demographic, advertising, media and PR programs were expanded to reach the Asian, Persian and Hispanic markets in the San Diego and Los Angeles metro areas. We broadcasted on all the major TV … Continued
IMW is now an official Google Partner in Orange County. The Google Partner program was set up by Google to accredit and provide additional resources to agencies who provide services using Google AdWords, DoubleClick, and Analytics. The partnership with Google is another step in ensuring that our clients continue to receive the latest in category … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.