Creating a centralized brand voice is important for every aspect of marketing. Nowhere is that voice more vital than with social media where brands interact more frequently and personally with their audience. Engagements on social media are not guaranteed if you simply talk at people the way you might in a television spot or a … Continued
If you’re like a number of our clients, the plans for the year have been mapped out, production/media schedules are set, execution is underway, and you’re building
In the world of paid search keywords, there are four different match types that help to determine how specific you want to be on the keywords you bid on. A fatal flaw that many PPC accounts have is
Every year marketers say that this is going to be a monumental year of change for the digital realm. And every year, they are not wrong. In 2015, we saw the rise of mobile indexing for organic search, better known as Mobilegeddon
To execute a successful holiday sales season, you need to work with your team, clients, and vendors early to make sure that everything is in order for smooth holiday sailing.
To the common observer, this may seem like a minor change — a few more characters here, a few more here, but for your SEM manager, a new world of opportunities has just opened up.
I love the human psyche especially in marketing. Did you know most fast food logos use red and yellow? One triggers your appetite and the other triggers the feeling of happiness.
What does the new liking system on Facebook mean for business pages? As of today, Facebook has upgraded its liking system with “Reactions.”
In the beginning of October, I was invited to sit on a “Mentor Panel” of the 2015 Forge 54 project.
The other month I wrote about how analytics can be a flawed science. Definitions of data, transparency of sources, and the lack of analysis continue — and look as though it will continue to plague our industry. Though, in the midst of all of this, there have been some great advancements that are bringing analytics … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.