Analytics, predictive or otherwise, seems to be a practice that is being abused in our industry. Having focused on digital marketing for the last 10 years, I’ve lived my career in numbers, access tables/databases, and way too complex spreadsheets. 30-50 page (yes, some the size of ‘the yellow pages’) decks for monthly site reports filled … Continued
Making sure your web site is mobile friendly is now more important than ever. On April 21, Google will be rolling out its latest change to their algorithm – this one particularly focused on rewarding sites with mobile friendly usability. This latest update is a continuation of their 2013 update, but is expected to have … Continued
Why E-mail Marketing? When there’s a myriad of other eye-catching marketing tactics out there, sometimes it’s nice to go back and take a look at some of the essentials and remind ourselves as to why we need to ensure that these are shored up, because, quite frankly, there are a lot of exciting developments happening … Continued
I woke up this morning to an email that announced “Congratulations! You’re a Bulldog Reporter Award Winner—The Flower Fields Social/Digital Campaign Lose Yourself in Color!” Which made me smile and then think about what others would think…Do they matter? As a society we are encouraged to do the best we can, that when we excel … Continued
Branding. It can seem like a daunting discussion. How many touch points are there between you and your clients? Dozens? Hundreds? Thousands? And now, what if they all had to change? Daunting or not, as times change, so must we: Evolve – Adapt – Progress.
This October, our Creative Director, Cynthia Murnane attended the 2014 Adobe MAX Creative Conference. By attending conferences, IMW keeps our creative fresh, relevant and ready for the next assignment. Here are a few insights from the conference: Touchscreens will be the future. One of the announcements that created a lot of buzz was that Adobe … Continued
In our continual thirst to be ahead of the curve, I attended a conference of over 250 marketing agencies who shared, yes, really shared, their finest and brightest people along with what are real trends in the digital world that will have real impact. So as many of you are finishing up or just starting … Continued
IMW was invited to the Google Complex at the end of August to discuss the new Google Partners program. “We are honored to be a part of the certified agencies, with just a handful here in Orange County,” said Peter Bretschger, President and CMO. Big topics included the latest in measurement techniques, analytics, and “what’s … Continued
The glasses themselves can be a bit awkward. The originals don’t have lenses, though others (of course purchased as upgrades) are designed in a more mainstream style by partnering with Luxottica Group. These more familiar styles definitely temper the attention while walking around with space-aged looking equipment across your brow. Though, all that being said, … Continued
IMW is now an official Google Partner in Orange County. The Google Partner program was set up by Google to accredit and provide additional resources to agencies who provide services using Google AdWords, DoubleClick, and Analytics. The partnership with Google is another step in ensuring that our clients continue to receive the latest in category … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.