With US advertisers pacing to spend about $4.6 billion on Amazon’s advertising platform in 2018, the company has become the third largest online advertising platform in the United States. According to an article in Fortune, the top two platforms, Facebook and Google, account for 58% of the entire US online advertising market. In 2018, Facebook … Continued
Grabb-It, a software company in Milpitas, California, is turning car windows into advertisements. According to their website: Grabb-It is a location based Dynamic Digital – OOH (DD-OOH) advertising platform. We give the advertisers the perfect opportunity to reach the consumers near the point of purchase. Grabb-It can strategically place your message in front of millions … Continued
A recent study by the Advertising Research Foundation (ARF) and TVision Insights found that ”short form, six-second ads on television capture 8%-11% more attention than longer ads.”
Dynamic ads are nothing new. We are constantly followed by these ads on social media and our favorite websites.
The amount of data that is recorded every day is staggering. Daily habits of your customers are being recorded every moment of every day. Where they’re dining, what hotels they’re staying in, and all the way down to how they move around in a Nordstrom’s, or look at items on the shelves in your local … Continued
Black Friday is on the horizon, and for many of our clients, this is make-or-break time for the year. Last year alone $1.93 billion was spent online in the U.S. – nearly a 12% increase from the year prior – and projections have continued growth in 2017. Cyber Monday beat out Black Friday with nearly … Continued
As the third annual Center for Digital Transformation (CDT) at the UC Irvine Paul Merage School of Business is approaching on March 23, 2017, their “Road to Reinvention, Leadership in the Digital Age” theme continues to have a profound effect on marketers. While there is an impressive line-up of participants from enterprise level stalwarts including … Continued
If you’re like a number of our clients, the plans for the year have been mapped out, production/media schedules are set, execution is underway, and you’re building
In the world of paid search keywords, there are four different match types that help to determine how specific you want to be on the keywords you bid on. A fatal flaw that many PPC accounts have is
Every year marketers say that this is going to be a monumental year of change for the digital realm. And every year, they are not wrong. In 2015, we saw the rise of mobile indexing for organic search, better known as Mobilegeddon
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.